UK Insurer Launches Networking Site for over-50s
2007-10-31 | IT & Digital York
British Insurance and holiday company for the over-50s Saga has launched a social networking Web site for silver surfers in a bid to emulate the huge popularity of MySpace, Bebo and Facebook.Saga Zone aims to attract those aged over 50 to the burgeoning social networking sector currently dominated by younger users.
It will enable users to create their own profiles, contact friends or join online groups and web forums.
The site has been running in trial mode for four months and has so far attracted 13,000 members.
The oldest "zoner" to date is 87-year-old Thelma Hind, from Bangor in Northern Ireland.
Source: Reuters
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